Facilitating sustainability R&D at Google and Stella McCartneyCase study Google
On May 15th 2019 Google announced the launch of an experiment in collaboration with innovation consultancy Current Global, to build-out a data analytics and machine learning tool powered by Google Cloud technology that will enable fashion brands to make more responsible sourcing decisions. The initiative, revealed at the Copenhagen Fashion Summit, one of the fashion…
HACKING NEW MEANS OF CONVERSIONS FOR COACHCase study Coach
Amid the brand’s resurgence, Coach’s President aimed to foster an internal culture of innovation and gather creative actionable ideas for the brand’s outlet store footprint. Current Global designed and executed the first-ever Coach Ideathon as a result, bringing together several key departments from the business to shape the new strategy.
Over the course of 30 hours, guest experts joined the intimate experience with Coach employees to develop innovative concepts relevant to a strict brief focused on driving conversions for the business at retail. Two finalists were selected to meet with Coach CEO, Victor Luis, which led to both projects being implemented in various Coach retail locations in the US market.
VALIDATING A REVAMP OF BURBERRY RETAILCase study Burberry
When Burberry added innovation back on its agenda under its new leadership, it wanted guidance on how to prioritize its focus on technologies applicable to retail today. Current Global ran a challenge program for Burberry’s senior leadership team – working through a series of exercises that resulted in a workshop presenting contextual research, case studies and tech solutions across three identified focus areas.
The objective was to drive key stakeholder buy-in, including from the President in the US market. By working with various cross-disciplinary divisional heads to strategize and ideate, the initiative resulted in an outlined strategy to take forward to activation. This focused on 12 key technologies, incorporating solutions for connected stores, personalization and immersive experiences.
DEVELOPING A NEW M&A STRATEGY FOR SHISEIDOCase study Shiseido
In a bid to drive the Shiseido Group forward in the highly competitive international beauty space, Current Global was brought in to identify the most innovative brands and technologies that could benefit the business from an M&A perspective. 130 companies were scouted from 16 countries for potential partnership, integration or acquisition.
This resulted in a series of strategic workshops and briefings with Shiseido’s senior leadership team in Tokyo, including the President, Chief Strategy Officer and Chief Product Officer, in which a handful of M&A targets were identified for due diligence discussions. Two major investment decisions were taken forward on emerging brands in the market.
REDEFINING CREDIT CARD STYLE WITH CAPITAL ONECase study Capital One
Current Global partnered with Capital One to develop a one-of-a-kind credit card product that focused on style and design. Employing its expert network, Current Global deployed a three-phased workshop approach and worked with Capital One to deliver an in-depth insight brief that led to the launch of a new credit-card design for select Capital One customers in Fall 2018.
The report included designer technology and graphic recommendations based on data garnered from the workshop phase around what was most meaningful to the Capital One consumer. The final deliverable was a go-to-market roadmap explaining how the card design would happen, where it would launch, and what it would do for the overall Capital One marketing program.
DRIVING HOLIDAY TRAFFIC TO MULBERRY STORESCase study Mulberry
To activate its holiday campaign, Mulberry partnered with Current Global to create an interactive and immersive retail experience, anchored by a smart vending machine. For Mulberry, the objective was to drive social shares and increase footfall to stores during a key trading period.
Current Global sourced the technology and managed the activation in five global stores, including the London flagship. The results overdelivered on Mulberry’s KPIs – creating exponential increases in both traffic and sales, driving higher than anticipated data capture, and 4.62 million organic social media impressions. Significant PR coverage was also generated across key titles including Campaign, Drapers and Tatler.
ESTABLISHING A CULTURE OF INNOVATION AT TIFFANY & COCase study Tiffany & Co
With a new chief artistic director and objective to drive customer acquisition among younger consumers, Tiffany & Co launched a Current Global Innovation Program to introduce digitally-focused solutions and consumer experiences. A big part of this work is around enabling a culture of innovation internally at the company, As the brand’s only retained innovation firm, Current Global provides ongoing advisory across departments as a result. We work on all manner of strategic and creative concepts – touching everyone from the digital team to the heads of supply chain. This has so far resulted in a series of pilots and experiences launched, increasing the company’s output for what is possible.
SHAPING ASIA’S FUTURE WITH TATLER MAGAZINECase study Tatler
Tatler Magazine our client has develop the content and experience for the launch of their two-day leadership and community festival – Generation T Summit, an innovative media platform helping to shape Asia’s future by supporting young leaders in the region. Tatler Asia is a luxury media group operating in eight markets in Greater China and Southeast Asia.
The event takes place in Hong Kong in November 20 and 21, with a highly curated audience of 200 such leaders from across Asia, at the beautiful Rosewood Hotel. The theme is about breaking barriers.
SENDING THE WORLD’S TOP HACKER DOWN THE RUNWAY TO CHALLENGE PERCEPTIONSCase study Nicholas Kirkwood
Nicholas Kirkwood launched his inaugural runway show at London Fashion Week in Sept 2018. Current Global was hired to determine and enhance its cyber-reality theme by showcasing innovative visual technologies and integrating the experience of “white-hat” hackers in the presentation.
This was achieved through a series of workshops on hacking culture to inspire the designer, and resulted in tapping into our community to source the world’s top hackers to walk in the show and integrate a number of 3-D hologram displays throughout the venue. The show drew widespread press, most notably including a feature of hacker CyFi in Vogue US.
CURATING THE BFC’S ANNUAL FASHION FORUMCase study British Fashion Council
Current Global is the curator and producer of the British Fashion Council’s invitation-only annual Fashion Forum. This prestigious event brings together 250 leading designers, CEOs, investors and executives from across the fashion industry. We lead the content programming, including agenda development, speaker procurement and targeted networking opportunities for guests. Each year 20+ conversations are held with keynotes having included Tom Ford, Tommy Hilfiger, Gwyneth Paltrow, Jo Malone. Ulric Jerome of MatchesFashion.com and Victor Luis of Tapestry. In 2019, we expanded the event to two days with a core focus on business growth and the role of sustainability. Current Global also curates a technology showcase focused on how to better market, connect and engage with consumers. As a result of this partnership, the event has tripled in revenue year over year.
POSITIONING SWAROVSKI AS A SUSTAINABLE THOUGHT LEADERCase study Swarovski
To position Swarovski as an innovative B2B partner for the fashion industry and foster thoughtful conversations on the future of consumer engagement, Current Global strategized, curated and produced a leadership event for the company. The program focused on product innovation, technology and sustainability, showcasing a discussion with some of the industry’s foremost experts from brands including H&M and Stella McCartney.
The Current Global team then authored a sustainability report to be shared with attendees of the event and on the Swarovski website to highlight the learnings from the occasion. The result exceeded expectations, leading to a B2B pipeline for Swarovski that continues to convert.